FIFA World Cup 2010™ Diego Forlán [Golden Ball] FWC10™

Diego Forlan

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FIFA World Cup 2010™ Diego Forlán [Golden Ball] FWC10™ FIFA (C) Staging an event like the Soccer World Cup is a mammoth undertaking, and FIFA would not be able to do this without significant financial contributions from its rights holders and sponsors. It therefore guards these rights very closely. FIFA owns allrights to the 2010 FIFA World Cup, including all media, marketing, licensing and ticketing rights. It then grants licences and broadcast rights to its main sponsors. FIFA's rights holders pay millions of dollars for the rights to global advertising, promotions and marketing relating to the event. They are guaranteed exclusive association with the 2010 FIFA World Cup South Africa, especially the use of the official marks. Given the massive global reach of the event, with an estimated cumulative global television audience of 25 billion people, with an estimated $3-billion worth of business for 2010, and the fact that it is being hosted in Africa for the first time, many organisations will want to take advantage of this. In terms of South African law, it is illegal to make, publish or display any kind of statement, communication or advertisement which implies there is an association with FIFA or the World Cup. In other words, without the written permission of FIFA, nobody can use its logo or anything relating specifically to the World Cup, such as 2010, FIFA, World Cup, soccer, football, South Africa or any combination of these words. "Ambush marketing" is also...